Stop Explaining Who You Are.
Define It Once.
Use It Everywhere.
The Brand Blueprint is a 90-minute personal brand operating system for feral, capable women who grew up self-reliant and now want their God-given identity clearly defined...so they can stop shape-shifting and show up with integrity everywhere they live, work, and lead.
No fluff. No trends. No endless content calendars.
Just clarity you can actually use.
BELLE, Your Feral BRANDmother
Captions. Sales copy. Emails. Even ads.
All in your voice.
All without second-guessing a dang thing.
Whether you’re:
- A BOLD ENTREPRENEUR ready to own your space
- Or a CREATIVE ready to stop babysitting confused clients
This course gives you the brand clarity, content, and confidence to become magnetic as ever.

When you complete the Brand Blueprint, you walk away with your Brand Bible.
A clear, downloadable source of truth that defines:
who you are
how you speak
what you stand for
what you talk about
and what you STOP talking about
This becomes the reference point for everything:
content, clients, decisions, bios, messaging, offers.
You already have a personal brand.
It’s just scattered.
You sound one way at work.
Another way online.
Another way when you’re leading.
Another way when you’re selling.
So you:
- overthink what to post
- rewrite captions three times
- explain yourself more than you should
- feel like you’re shape-shifting instead of standing firm
Not because you’re confused.
Because your identity isn’t documented.
Clarity doesn’t live in your head forever.
It needs a home.
A Brand Blueprint is the missing link between being the best kept secret…
and becoming unforgettable. It’s not just a pretty document.
It’s your brand’s GPS — your identity, voice, message, audience, content direction, and visuals, all in one place.
This is the foundation every entrepreneur skips — and regrets later.


another branding course
a personality test
a Canva template pack
a "watch later" situation
A self-guided brand clarity system you complete in 90 minutes or less using:
short, decisive videos
guided prompts
and ChatGPT (or our preferred Ai platform) as your execution partner
You don’t outsource your voice to AI.
You train AI to sound like you.

You finally stop sounding like everyone else in your feed
You write a caption in 15 minutes flat that actually feels like you
Your next brand shoot? You actually know what vibe you’re going for
Your dream clients? They stop scrolling and start booking
Your clients show up with crystal clarity — ready to co-create magic instead of spinning in circles
This is NOT a design course.
This is NOT branding theory.
THIS IS clarity meets content meets confidence — delivered in a system that saves you TIME and gives you results fast.
Because nobody has 6 weeks to journal about their core values before updating their website bio.
“My biggest regret is not doing this sooner. I’ve been dancing around my brand for years — Belle helped me claim it and embody it in under 2 hours.” - Amira F., Wellness Practitioner

"I walked in with zero clarity and walked out with a full brand book and enough content ideas to last me two months. I honestly can’t believe I got this much done in 90 minutes.."
- Jasmine L., Mindset Coach

"I’ve taken branding courses before that were 10x the price and took 6x longer — and STILL didn’t get to the heart of what Belle helped me uncover in 90 minutes.."
- Rachel M., Online Business Manager

"This course is now part of my client onboarding. Every client does it before we touch design. It saves me hours and gets us on the same page instantly." - Luis A., Brand Designer

We’re not just “getting clarity” here. We’re building the full energetic and strategic blueprint of your personal brand using my ABC Formula — a method that simplifies brand building into 3 core areas:
✨ A = Appearance (how your brand looks)
✨ B = Behavior (how your brand operates)
✨ C = Communication (how your brand speaks)
By the end of this 90-minute process, you’ll walk away with a full Brand Book that captures it all — so you can stop winging it, and start showing up with consistency, confidence, and clarity.
APPEARANCE
The visual identity that brings your energy to life.
A brand aesthetic that actually matches your vibe
A signature color palette, textures, and visual details
Imagery + mood inspiration that guides photo shoots, IG design, websites, and more
BEHAVIOR
The values, direction, and audience clarity that anchor everything you do.
Your core brand archetypes
A crystal-clear vision & mission
Your non-negotiable brand values
Detailed audience personas — plus their fears, frustrations & desires
COMMUNICATION
Your magnetic brand voice, mapped out and ready to use.
A voice + tone that actually sounds like you (and not a watered-down template)
A complete 30-day content strategy — with AI prompts to save you HOURS
Instagram-ready content ideas & themes
Messaging that converts across your site, socials, and emails
Find answers to our most frequently asked questions here.
Nope! If you can copy and paste, you’re good to go. You don’t need to be a tech wizard — you just need to be ready to get clear on who you are.
You don’t have time not to define this. This takes 90 minutes once and saves you hours every week.
Yes, friend — if you show up ready to do the work. This system is tight, to the point, and gives you a proven structure that cuts out the fluff.
You’ll leave with a complete Brand Book, your voice defined, and content prompts ready to roll — all in the time it takes to binge 3 episodes of something on Netflix.
There’s no rule saying you have to stop in 90 minutes. You are more than welcome to keep refining and building out your brand legacy, Brand Babe!
That’s exactly why this system exists. You don’t need to be a writer — you just need to know who you are and what you stand for. The AI prompts do the heavy lifting, and I help you tweak it so it actually sounds like you. (No fembot vibes here.)
YES — and you should. If you’re a designer, photographer, or copywriter who’s tired of clients saying “I’ll know it when I see it,” this is your new secret weapon. You’ll get a client-ready version of the system plus scripts and onboarding tools so you can finally get brand-ready clients who actually know what they want.
This is not like anything you’ve done before. This isn’t branding theory or a 6-week vibe-finding expedition.
Most branding never gets documented. This does.
This is the fast-track to clarity — and it’s the work most people skip. You’ll walk away with a usable brand foundation, a content voice, and a system to show up consistently.
(Also: this pairs beautifully with brand photos, website builds, and future launches. You’ll just go into them WAY more prepared.)
Absolutely. This is a system, not a 1x course.
Your brand is allowed to evolve, and so is this process. You can return to the prompts, refresh your Brand Blueprint, and realign as many times as you need. Once you’ve got the framework, it’s yours for life.
Here’s the package, nice and neat:
4 power-packed video lessons (no fluff, all fire)
The 90-Minute Brand Blueprint Template (your go-to reference doc)
My signature ChatGPT Prompt Vault for voice, content, bios & more
Content planning framework so you can actually post with confidence
Bonus 1: Client Prep Kit for creatives who want to use this with their clients
Bonus 2: Signature Slogans that will make your brand pop off and be UNFORGETTABLE!
Bonus 3: Your Brand Bible to have as a quick reference for your beautifully curated brand or hand over to your website designer, photographer, or copywriter so they stay aligned with your brand.
Lifetime access + all future updates
❌ You’re looking for a DIY logo tutorial or mood board inspo. (Babe, this is not Canva Craft Hour. We’re building brand clarity that converts.)
❌ You’re hoping AI will magically write your brand for you — without giving it anything to work with. (We don’t do lazy here. We do aligned + efficient. The info you get out of this course is only as good as the info and effort you put into it.)
❌ You want a branding course that focuses only on visuals. (Fonts are cute, but clarity is what books the client.)
❌ You’re still not ready to show up and be seen. (If you want to stay the best-kept secret, this course will feel uncomfortable — in the best way, but still.)
❌ You want someone to tell you what your brand should be. (I’m not here to shove you into a niche box. I’m here to pull out the magic that’s already in you.)
🤍 Translation:This isn’t for dabblers, distractibles, or people who want to look polished but avoid the real work. This is for bold, brilliant humans who are ready to own their voice, their power, and their message — for themselves or their clients.
Because this is a digital program with immediate access to everything — there are no refunds. So make sure this is the right fit for you before you hit purchase, Babe. (But if you’ve made it this far, something tells me you already know it is.)
This is a self-paced, self-study program and system — which means you’ve got everything you need:
✔️ Clear video trainings
✔️ Plug-and-play prompts
✔️ Templates that guide you step-by-step
No 1:1 support is included... but honestly? You won’t need it. The videos and tools walk you through it like a pro.
You’ll get the Brand Blueprint Template as a Google Doc — easy to use, easy to duplicate, and fully fillable. Use your AI-generated answers to complete it, personalize it, and download as a PDF when you’re done. Boom. Your brand’s holy grail, built.
I got you. DM me on Instagram @bellerape or shoot me an email -
[email protected]. Make sure the subject line is "Brand Blueprint Questions."
Let’s make sure this is the right next step for you.

"I've literally added this to my client process"
"I’ve literally added this to my client process. They go through Belle’s system before we start anything. It’s saving me HOURS and their brands are so much more aligned. I’m obsessed."
- Mia L., Personal Stylist


"I finally feel like I know what I'm saying"
"Belle… THIS SYSTEM. I seriously didn’t expect to get this much clarity in 90 mins. I finally feel like I know what I’m saying, who I’m saying it to, and how to say it without second guessing every word. I already posted a caption using the prompts and people actually responded like… they heard me. THANK YOU!! 💖"
- Ava G., Real Estate Agent


"I've been avoiding this for months & now its DONE"
"I did @bellerape’s AI Brand Blueprint and y’all… 😳 I have a brand book, content plan, AND a clear message — in under 2 hours. I’ve been avoiding this for months and now it’s DONE. If you’re stuck, run don’t walk."
- Sophia A., Creative Director

AND THIS IS FOR YOU IF…
you grew up self-reliant and learned to figure things out on your own.
you’re done shape-shifting to fit rooms, platforms, or expectations.
you want clarity that works in real life, not just online.
you value integrity over trends.
you want something you can use, not just consume.
...then yes babe, this was built exactly for you.
_______________________________________
THIS IS NOT FOR YOU IF…
you want someone to build a brand for you.
you don’t want to make decisions.
you’re looking for shortcuts instead of clarity.
You don’t need to explain yourself better.
You need to define yourself once.
Then live from it.
4 No-Fluff Video Modules
The Brand Blueprint Template
The ChatGPT Prompt Library
The Content Planning Framework
Bonus 1: The Client Prep System (for Creatives)
Bonus 2: Signature Slogans
Bonus 3: Your Brand Bible
After two decades in the marketing world working with iconic brands like Tiffany, Google, Pepsi, the NFL, and the NBA, I’ve learned what truly builds a magnetic brand — and it’s not fonts and color palettes. It’s clarity. Voice. Energy.
Now I help women define their personal brand from the inside out.
Not louder.
Not trendier.
More aligned.
The strongest brands don’t perform.
They stand.
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